Brand reference
Calibre Analytics
Branding
Colour, logo, type and slide-deck standards for anything carrying the Calibre Analytics name.
Wordmark
Type only — Calibre in Outfit Bold, Analytics in Outfit Light, tracked out.
Stacked
Mark and wordmark, with an optional tagline for cover pages and title slides.
- The accent maroon is reserved for the 12 o'clock dash and the i tittle — keep it as the mark's single point of colour.
- Use -on-dark lockups against dark or photographic fields, -on-light against light fields.
- Scale lockups proportionally. Never stretch, skew or recolour the artwork.
- Give the mark generous clear space — don't crowd it against edges or other elements.